Privacy Policy

At the No War Factory of Massimo Moriconi (hereinafter, No War Factory) with registered office in Via Zanardelli 104, 55049 Viareggio (Lu) Italy we are committed to protecting and respecting the privacy of your personal data. This privacy statement explains how your data are collected, used, transferred and disseminated by No War Factory. It applies to data collected when using our websites, iOS and Android applications, when you interact with us via social media, email or telephone or when you participate in our contests or events. It covers:

  • The personal data we collect
  • How we collect your data
  • How we use your data
  • Marketing preferences, advertising and cookies
  • Links to other websites and third parties
  • How we share your data
  • Your rights
  • Changes to this privacy statement
  • How to contact us


Who is No War Factory

No War Factory is a leading company in the production and distribution of collectibles.

No War Factory of Massimo Moriconi with registered office in Via Zanardelli 104, 55049 Viareggio (Lu) Italy (collectively referred to as “No War Factory”, “we”, “us” and “our” in this privacy policy) is responsible for processing of personal data collected through the www.nowarfactory.com website (the “website”).

The details of our Data Protection Officer (DPO) for overseeing the questions in relation to this privacy policy, and our details are given in the “Contact Us” section at the end of this statement.


Our commitment to you

We take the protection of your personal data seriously and will treat your personal data in a fair, legal and transparent manner. This privacy statement describes the personal data we collect about you and how it is used.

We collect and use your personal data only for the following purposes, for:

  • fulfill orders
  • update you on the latest offers and trends
  • offer you a better shopping experience
  • help us make our marketing more relevant to you and your interests
  • improve our services
  • fulfill our legal responsibilities


How we keep your data safe

We have adequate organizational safeguards and security measures to protect users from accidental loss, unauthorized use or access, alteration or disclosure of their data.

Communication between your browser and our website uses a secure encrypted connection, wherever your personal information is involved. We encrypt your data and store it on secure servers, protected by a firewall.

We require any third party in charge of processing personal data on our behalf to take security measures to protect your data and process such data in accordance with the law.

In the unfortunate case of a breach of personal data, we will notify you and any relevant regulatory authority when we are legally obliged to do so.

Personal data we collect

Personal data means any information about an individual through which that person can be identified. It does not include anonymous data, where the identity and identifying information has been deleted.

Although our website is designed for a general audience, we do not knowingly collect any data from children under 13 or sell products to children. If you are under the age of 13, you are not authorized to use or send data to the website.

The following groups of personal data are collected:

  • Personal data includes information such as: name, surname, title, date of birth (optional), profession, personal description, photo and sex.
  • Contact details include information such as: email address, billing address, delivery address, location, country, telephone number, loyalty program membership number and social media ID (if you are accessing via social media).
  • Financial data includes information such as: details of payment card and bank account.
  • Transaction data includes information such as: details of your purchases and fulfillment of your orders (such as cart number, order number, subtotal, title, currency, discounts, shipping, number of items, product number, price of a single item , category, taxes, etc.); payments to and from you and details of other products and services you have obtained from us, correspondence or communications with you in relation to your orders, and details of any prizes and bonuses awarded.
  • Technical data includes information such as: details of the devices you use to access our services, your Internet protocol (IP) address, login information, username and password, browser type and version, time zone and location, types and versions of browser plug-in, operating system and platform.
  • Profile data includes information such as: purchases or orders placed by you, product interests and styles, preferences, feedback and survey responses.
  • Usage data includes information such as: how and when you use our website, which pages you visited, what you searched for; statistics on website performance, traffic, location, blogs and other communication data; loyalty program activities; and details of other No War Factory products and services that you use.
  • Marketing and communication data includes information such as: your preferences for receiving marketing from us and our third parties and your communication preferences.

In addition, we collect, use and share aggregate data, such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data, but it is not considered personal data, as it does not directly or indirectly reveal your identity. For example, we can aggregate your usage data to calculate the percentage of users accessing a specific function of the website. However, if we combine or link aggregated data with your personal data so that they can identify you directly or indirectly, we treat the data combined as personal data that will be used in accordance with this privacy statement.

How we collect your data
We may collect personal data about you in the following ways:

  • Direct Interactions – You can provide us with your personal details, contact details, financial data, transactions, profile, and marketing and communication (as described above) by filling in forms, entering information online or communicating with us by mail, telephone, email or other. This includes personal data provided, for example, when:
    • create an account or purchase products on our website;
    • subscribe to our newsletter, discussion forums, social media sites or create wish lists;
    • take part in a competition;
    • sign up for a No War Factory loyalty program;
    • voluntarily complete a survey for market research purposes;
    • contact us for a request or to report a problem (by phone, email, social media or messaging service);
    • use the “Refer a friend” feature on our website; or
    • when you access our website via social media.
  • Technologies or automated interactions – as you interact with our website, we can automatically collect the following types of data (all as described above): Technical data on your devices, Usage data related to your actions and navigation patterns and Data from contact in which the activities carried out via our website remain incomplete, such as incomplete orders or abandoned carts. We collect this data using cookies, server logs and other similar technologies. See our cookie policy for more details.
  • Third parties – we may receive personal information about you from various third parties, including:
    • Third-party technical data, including analytics providers like Google.
    • Further information can be found in the section entitled ‘Marketing, advertising and cookie preferences’.
    • Technical data from affiliate networks through which you have logged in to our website;
    • Personal and contact data from social media platforms when accessing our website using such social media platforms;
    • Contact, financial and transaction data from technical, payment and delivery service providers.


How we use your data


The legal basis for the processing of personal data

We collect and process your personal data only when we have a legal basis to do so. As data controller, the legal basis for the collection and use of personal data varies according to the methods and purposes for which we collected them.

We collect your personal information only when:

  • we have received your consent, or
  • we need your personal information to execute a contract with you. For example, to process a payment, process an order, or provide customer support for an order, or
  • the processing is in our legitimate interests and is not subject to your rights, or
  • we have a legal obligation to collect or disclose your personal information.

How your personal information is used

Your personal information is used by No War Factory to support a wide range of different activities. These activities are listed in the table below along with the types of data used and the legal basis on which we depend for processing, including, where appropriate, our legitimate interests. Be aware that we may process your personal information using more than one legal basis, depending on the specific activity involved. Contact us if you need details on the specific legal basis to which we are referring for the processing of your personal data in which more than one reason has been indicated in the table below.

Purpose / Activity Type of data Legal basis for processing, including the basis of legitimate interest
Create an account and register as a new customer (directly or via social media). Identity

Contact

Running a contract with you
Process and deliver your order including: registration of order details; keep you informed about the status of the order; process payments and refunds, collect the money owed to us; and to support fraud prevention and detection. Identity

Contact

Financial

Transaction

Running a contract with you

Necessary for our legitimate interests (for example, to recover outstanding debts)

Manage our relationship with you, including: providing you with all the information, products and services you request; notify you of changes to our services, terms and conditions or privacy policy; ask you to leave a review or take a survey. Identity

Contact

Profile

Marketing and comunication

Running a contract with you

Necessary for our legitimate interests (keep our records up-to-date and study how our customers use our products and services)

Allow yourself to participate in a contest, an event, a survey or receive a prize for making purchases with us. Identity

Contact

Profile

Use

Marketing and comunication

Required for our legitimate interests (studying how customers use our products and services, develop them and grow our business)

Where you have decided to participate in a contest or event, for the execution of a contract with you

To administer, protect and improve our business and our website, including: troubleshooting, data analysis, testing, system maintenance, support, data analysis, reporting and data hosting; set default options for you, such as language and currency. Identity

Contact

Profile

Technicians

Transaction

Marketing and comunication

Necessary for our legitimate interests (managing our business, providing administration and IT services, network security and detecting and preventing fraud)

Required to comply with a legal obligation

Provide relevant content on the website, online advertising and information; and measure the effectiveness of the advertising provided. Identity

Contact

Profile

Use

Marketing and comunication

Technical

Required for our legitimate interests (studying how customers use our products and services, develop them, grow our business and fine-tune our marketing strategy)
Use data analysis to: improve our website, products, services, marketing, customer relationships and experiences, and for market research, statistics and surveys. Technical

Use

Required for our legitimate interests (define the types of customers for our products and services, maintain our updated and relevant website, develop our business and fine-tune our marketing strategy)
Recommend products, services, discounts and offers that may interest you, including sending this information via email, post or SMS. Identity

Contact

Technicians

use

Profile

Marketing and comunication

Necessary for our legitimate interests (develop our products and services and grow our business) o

Consent.

Further details are available in the section “Marketing preferences, advertising and cookies”

Inform or remind you via e-mail of any activity performed on our incomplete website, such as incomplete orders or abandoned carts. Identity

Contact

Use

Required for our legitimate interests (improve the shopping experience of our customers)

We will use your personal information only for the purposes for which we have collected it, unless we reasonably consider it necessary to use it for another reason and this reason is compatible with the original purpose. If we wish to use your personal data for an unrelated purpose, we will inform you and explain the legal basis that allows us to do so. We may process personal data without your consent, in accordance with the rules above, where this is required or permitted by law.

If you have any questions about how No War Factory uses your personal information, contact our data protection officer at info@nowarfactory.com.

For how long we keep your data

We will keep your personal data for a period not exceeding that necessary for the purpose for which they were provided and to fulfill our legal obligations. Further details on the periods for which we keep the data are available on request.

Marketing preferences, advertising and cookies

Marketing: your preferences

We can send you marketing communications and promotional offers:

  • if you have opened an account with us or you have purchased our products, or you have registered for a promotion or an event, and you have not explicitly refused that marketing (based on your preferences, as explained below);
  • by e-mail if you registered to receive e-mail newsletters;
  • if you have provided us with your details when you have entered a competition and have consented to receive such marketing (according to your preferences, as explained below).

We can use your personal data, contact details, technical, transactional, usage data, profile data and marketing and communication to formulate an opinion on what we think you might like or on what might interest you and to send you the details of the products and offers that may be relevant to you.

We will ask you for your preferences regarding the receipt of marketing communications by email, mail, SMS and other communication channels.

From time to time, we may include some inserts in your order that advertise products, services or offers from third-party companies that you may be interested in.

As for third-party marketing communications, we will obtain your explicit consent for acceptance before sharing your personal information with third parties for marketing purposes.

You will always have full control of your marketing preferences. If you no longer wish to receive marketing information from us (or from third parties, if applicable) at any time:

  • you can unsubscribe or ‘explicitly refuse’ using the unsubscribe button and following the link included in the footer of any marketing email; or
  • account holders can withdraw their consent simply by logging into my account and changing their ‘Contact Preferences’.
    We will process all requests for explicit rejection as soon as possible, but please note that due to the nature of our IT systems and servers, it may take a few days to implement any explicit rejection requests.

Cookie

Our website uses cookies to distinguish one user from another and to track visits. Cookies help us to provide you with the best browsing experience possible on our website and to make improvements to it. They also serve us and our advertising networks to make advertising relevant to you and your interests.

You can set the broWebser to reject all or some cookies from the broWebser or to notify you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or do not work properly.

For detailed information on the cookies used by us and our third-party suppliers and on the reasons for their use, see the section on cookie policy.


Online ads

We use online advertising to keep you informed of the latest news and to help you find our products. Like many companies, we may target No War Factory banners and ads when you use other websites and apps, based on your contact details, technical, usage and profile. We do this by using a series of digital marketing networks and ad exchanges and a range of advertising technologies such as Web beacons, pixels, tags, cookies and mobile identifiers, as well as specific services offered by some sites and social networks, such as the “Public” service. personalized “of Facebook.


How we use targeted advertising analysis and tools

We use a wide range of analytical and targeted advertising tools to display relevant Web content on our website and online advertisements on other websites (as described above), provide relevant content to the user in marketing communications (where applicable) and measure effectiveness of the advertising provided. For example, we use tools such as Google Analytics to analyze data obtained from Google’s Internet advertising and / or third-party data (such as age, marital status, event, gender and interests) to establish and improve our marketing campaigns, marketing strategies and the contents of our website. We may also use tools provided by third parties, such as Facebook, Content Square, Adroll, Responsys, Criteo and Bing to perform similar activities, using contact details, technical, usage and profile .

To disable targeted advertising you must disable the ‘cookies’ in your browser settings (see cookie policy for details) or explicitly reject the third-party advertising settings. For example, you can disable Google Display advertising features using their own. As an additional measure of privacy, you can also use.

The Digital Advertising Alliance (which includes companies like Google, Responsys and Facebook) provides a tool called WebChoices that can quickly scan your computer or mobile devices, find out which participating companies have personalized ads for your browser and change preferences of the browser accordingly.

If you would like further information on the data collected by these third parties or on the way in which the data are used, please contact us.

Links to other websites and third parties
Our website may include links to and from websites of our partner networks, advertisers and affiliates, or to social media platforms. If you follow a link to any of these websites, you must remember that these websites have special privacy policies and that we do not take any responsibility for these policies. Check these policies before submitting personal information to their websites.

How we share your data
We may disclose and share your personal information with the following parts:

where you gave us your consent. For example, if you have consented to receive marketing material from third parties or to third parties’ (including co-branded or jointly promoted products and services), we may transmit your data to the relevant third parties for the purpose of sending you such marketing communications. ;

to business partners, suppliers, subcontractors and other third parties that we use in connection with the management of our business for the purposes indicated in the table above, in the section ‘How we use your data’, for example:

external service providers we use to provide IT systems and software and to host our website;

external payment processing services (including Worldpay, PayPal and, in some regions, Klarna) to process payments. We do not store your credit / debit card information;

external service providers we use to deliver the goods you ordered;

external service providers that we use to send emails and mail on our behalf even in relation to incomplete orders or abandoned carts or marketing communications, to provide data cleaning services and marketing and advertising services;

data analysis providers and search engines that assist us in the improvement and optimization of our website;

affiliate networks through which you have accessed our website;

any third party to whom we may choose to sell, transfer or merge parts of our business or assets. Alternatively, we could try to acquire other companies or merge with them. If a change occurs in our company, new owners can use your personal information in the same way as is indicated in this privacy statement.

to protect our customers and the Website from fraud and theft, we may share personal data required to perform identity checks and personal data obtained from identity checks (including data on your age, name and position), along with data from accounts with organizations (including law enforcement agencies) that deal with fraud prevention and detection and credit risk reduction. Please note that these third parties may retain a record of the information we provide to them for this purpose;

if we are required to disclose or share your personal data in order to comply with legal provisions; or

to our professional advisors including lawyers, bankers, auditors and insurers who provide consulting, banking, legal, insurance and accounting services.

Your data and countries outside Europe
The personal data we collect can be transferred to, and stored in, a place outside the European Economic Area (EEA), using legal mechanisms to lawfully transfer data across borders. They can also be processed by staff working for us or for one of our suppliers operating outside the EEA. The aforementioned staff may, among other things, be completing an order, processing payment details and providing support services. We will take all necessary measures to ensure that your personal data is processed securely and in accordance with this Privacy Notice.

Whenever we transfer personal data outside the EEA, we will guarantee a similar level of protection by ensuring that appropriate safeguards have been taken, as required by law. This may include the use of specific contractual clauses approved by the European Commission, which give personal data the same protection they enjoy in Europe. More information on this subject is available here http://eur-lex.europa.eu/legal-content/en/TXT/?uri=CELEX:32010D0087

Please contact us if you would like more information about the countries where we can transfer personal data and the specific mechanism we use when we transfer your personal data outside the EEA.

Your rights
You have various rights under the data privacy legislation. This includes, under certain circumstances, the right to:

  • request access to your personal data
  • request the correction of your personal data
  • request cancellation of your personal data
  • request the restriction on the processing of your personal data.
  • request the transfer of your personal data
  • opposition to the processing of your personal data
  • opposition to the taking of automated decisions

Brief details of each of these rights are shown below. If you wish to exercise any of these rights, please send an email to the address info@nowarfactory.com.


Request access to your personal data
You have the right to obtain a copy of your personal data in our possession and some information regarding the processing of your personal data.

Request the correction of your personal data
You have the right to correct your personal data if they are inaccurate or incomplete. You can update your personal information at any time by accessing your own account and updating your data directly or by sending an email to info@nowarfactory.com.

Request cancellation of your personal data
This allows you to request No War Factory to delete your personal data where there are no valid reasons to continue processing. Please note, however, that we may not always be able to fulfill your cancellation request for specific legal reasons that will be communicated to you, if any, upon request.

Request the restriction on the processing of your personal data.
You have the right to ask No War Factory to suspend the processing of your personal data under certain circumstances, for example if you wish us to establish the accuracy of the data, or if you have contested our use of your data, but we must verify if we have reasons legitimate priorities for using them. Where treatment is limited, we are authorized to retain sufficient information about you to ensure that the restriction is respected in the future.

Request the transfer of your personal data
You have the right to obtain a digital copy of your personal data or request the transfer of your personal data to another company. Please note that this right applies only to automated data that you initially gave us consent to use or where we used the data to execute a contract with you.

Opposition to the processing of your personal data
You have the right to object to the processing of your personal data where we believe we have a legitimate interest in processing them (as explained above). You also have the right to object to the processing of your personal data for direct marketing purposes. In some cases, we can demonstrate that we have valid legitimate reasons for the processing of your data, which override your rights and your freedoms.

Opposition to the taking of automated decisions
You have the right to object to the automated processing of your personal data without human intervention. This form of treatment is permitted where necessary as part of our contract with you, provided that appropriate safeguards have been taken or that your explicit consent has been obtained.

We will try to answer all legitimate requests within a month. Occasionally, it may take more than a month if your request is particularly complex or if you have made several requests. In this case, we will inform you and keep you updated. We may need specific information to confirm your identity and guarantee your right to exercise any of the above rights. This is a security measure aimed at ensuring that personal data are not disclosed to people who do not have the right to receive them.

Right to file a complaint
If you have any concerns or complaints about how we process your information, send an email directly to info@nowarfactory.com.
You also have the right to file a complaint with the Guarantor for the protection of personal data. However, we would appreciate the possibility of dealing with any problems before you contact the Guarantor, so please contact us in the first instance.

Changes to this privacy statement
From time to time, we may change this privacy statement. In case of significant changes, we will post updates on our website, applications or we will notify you via email.

How to contact us
Any feedback is welcome and we are happy to answer any questions regarding your information.

Please send questions, comments or requests for further information to our designated representative and data protection officer, who can be contacted at info@nowarfactory.com.

This Privacy Notice has been updated on July 19th (Version v1.1)

No War Factory di Massimo Moriconi (nel seguito, No War Factory) con sede legale in Via Zanardelli 104, 55049 Viareggio (Lu) Italy.

Privacy Preference Center